What is the Link Between Sophia Loren, UNICEF and MSC Cruises ?

A Unique Example of Partnership between MSC Cruise lines and a United Nations Organization the UNICEF, has been established with major UNICEF Executives  and guests will be involved in the christening ceremony of  the new MSC sip named Divina, Scheduled to happen in Marseille, France, on May 26, 2012.

 When MSC Divina sails to the seas, her guests will have the chance to support MSC Cruises’ long-term partnership with UNICEF and their joint “Get on Board for Children” Program, which provides financing to the UNICEF-supported “Platform of Urban Centers” in Brazil. The Initiative evolves around combating poverty and inequality by ensuring better quality and better education opportunities for the vulnerable children of the favelas using a bottom-up integrated approach in which the community is seen as a vital part of the solution. On the day of the christening, critically acclaimed classical performer and UNICEF Goodwill Ambassador Maxim Vengerov will join MSC Cruises’ CEO Pierfrancesco Vago and MSC fleet godmother and well known Actress Sophia Loren for a question-and-answer session with Globall media directly following a press conference. Since the year of 2009, guests on board each ship in the MSC Cruises’ fleet have been invited to “get on board for children” and make a difference by offering a small contributions in addition to their cruise fare. Thanks to the Sizeable donations of guests, MSC Cruises has raised over $1.3 million to date for the initiative.