Travel websites are ought to be mobile friendly!

In a Study Performed by ComScore it was found that 51% of owners of mobile Gadgets such as Android, iPhones, Windows and Blackberry devices accessed travel-related products, services and other related content on their mobiles in the three-month period ending February 2012.

Furthermore, one in five made a hotel or air ticket booking on their mobiles over the same period.

Four out of five users included in the US-based poll (62% male/38% female, 33% aged 25-34, 22% income $50K-$75K), accessed both air and hotel-related content.

So what are these users doing (percentage is of smartphone owners)?

Air-related content:

  • Checked airfare prices – 26%

  • Looked up Contact information (i.e. airline) – 25%

  • Looked at flight schedules – 25%

  • Checked a flight status (arrival/delays) – 25%

  • Looked up airport information – 24%

  • Checked in for a flight – 21%

  • Received price alerts for flights – 19%

  • Booked a flight – 18%

  • Received SMS alerts for a flight status – 17%

  • Tracked the status of a checked bag – 13%

  • Cancelled a flight – 10%

Hotel-related content:

  • Looked up hotel address/directions – 29%

  • Looked up/ researched attractions/ things to do at my destination/near my hotel – 23%

  • Looked up/researched places to eat at my destination/near my hotel – 22%

  • Read a hotel review – 22%

  • Compared hotel prices & availability – 21%

  • Booked a hotel room – 18%

  • Received price alerts and Special deals drom Hotels – 18%

  • Looked up/researched ground transportation at my destination/near my hotel – 17%

  • Cancelled a hotel reservation – 10%

ComScore senior vice president of mobile, Mark Donovan, says the data illustrates the massive importance and influential role of mobile on the travel shopping and management experience. He adds a warning:

Both OTAs and suppliers need to understand the demographic and behavioral characteristics of these mobile travelers in order to build effective mobile strategies that complement their online presence.

Failure to develop a strong mobile presence could result in unsatisfied customers and lost opportunities to convert new audiences, leaving brands vulnerable to competitors who adapt more quickly to addressing consumers’ shifting consumption habits.”

Now here is a piece of good news. Have a look at this image. There will be a Flexible Mobile device in the future. Can you imagine !. You will be able to Fold  atablet into your Shirt Pocket !. I guess we all look forward to that.