Accor, Ibis, Sofitel and Hyatt Hotels Expansion in Morocco

Accor, Ibis, Sofitel and Hyatt hotel chains are expanding in Morocco, attracted by the country’s cultural assets and government-backed tourism industry.

Accor, for example, expects to open 20 hotels within the next five years in the key cities of Casablanca, Tangier, Rabat, Marrakech and Agadir. The majority of those will be in the economy segment, though the company also is developing two Sofitels and one Pullman in Marrakech.

A further two Ibis, two Novotel and one Sofitel already are committed and will undergo construction during 2012 for openings in 2013 or 2014.

The company intends to develop a network of 50 hotels under the Ibis and Ibis Budget brands by 2020. 

Meanwhile, Hyatt Hotels Corporation, which operates a Hyatt Regency in Casablanca, is also developing a Park Hyatt in Marrakesh and is looking for opportunities to develop the company’s Hyatt Regency and Hyatt Place brands.

Several other major chains, including Hilton Worldwide, have expressed interest to develop in the Northern African coastal country.  

Most hotel development is concentrated in Morocco’s major urban markets, such as Marrakech.

There were 347 hotels comprising 43,562 rooms in the country’s existing supply, according to STR Global, sister company of An additional 38 hotels comprising 7,108 rooms were in the total active pipeline as of 30 September.

Morocco is a short-haul market from Europe, and it boasts a wealth of cultural attractions and variations in geography, such as mountains and desert, in addition to Cultural Difference from Europe that is quite intriguing for Tourists.

The government in Morocco has been very supportive of the hospitality industry with a clear focus where it wants to build and position the industry and country going forward into the future

Arab Spring though ahs made investors not very enthusiastic, it is clear that the Middle East Political Turmoil induces more uncertainty for the Moroccan Economy. But what helps is that Morocco has a relatively stable government

It’s expected that the situation is going to implode at some point, with citizens will eventually push for democracy. But a many of the Middle East Political analysts have reassuring thought that the Political Turmoil will not catch Morocco.